The Fluf Bunnies NFT collection had built a strong community of holders. Beyond were commissioned to create the Burrows — virtual social spaces where holders could buy an apartment, customise it, invite other Fluf holders in, and inhabit a shared world across mobile and PC VR.
The spaces needed to do several things simultaneously: appeal to NFT buyer aspirations, express rarity through spatial logic rather than visual complexity alone, function as genuine social platforms, and feel like they belonged to a coherent world — not just a set of themed rooms.
NFT holders in 2021-22 weren't just collecting images — they were buying membership in a culture. The spaces needed to feel like extensions of personality. The framework needed to answer a single question: what kind of person lives here, and what does that say about who they want to be?
The framework was never given a single name — but it operated with the same discipline as a named framework. Every design decision was tested against the same question: does this belong in a world that is simultaneously underground, alive, luxurious, and slightly lawless?
The five dimensions could be weighted differently for each tier, producing radically different spaces that still felt like they shared a world. A resident of the High Roller and a resident of the Punk Warehouse inhabit different expressions of the same logic — not different games.
The Burrows launched across mobile and PC VR. Fluf holders could move through their spaces, customise their avatars, and share the world with other holders simultaneously. These are captures from the iPhone app — the framework as a lived experience.
The modular spatial system was the framework's structural expression. Rather than making rarer NFTs simply look more elaborate, the system expressed value through what the space could do — what rooms it contained, how they connected, what social functions they enabled.
The base burrow contained the core spaces. Higher tiers unlocked additional rooms, changed materials from raw to refined, added amenity spaces — spa, gallery, dance floor, recording studio. Rarity was a spatial experience, not a visual badge.
A golden statue was designed for the project — a figure simultaneously a bunny and a hand forming the devil horns gesture. The Fluf aesthetic and the electronic music culture of the High Roller, held in a single form. Warm and irreverent simultaneously.
The statue appears throughout the spaces as a recurring motif — mascot, cultural artefact, art object. It became the symbol of the Burrows world in the way that Amanogawa's material language symbolised Interstellar Arc — the framework made physical before it was named.
The collection sold out. The Burrows launched across mobile and PC VR, with multiple Fluf holders able to inhabit the same space simultaneously. The Snoop Dogg collaboration extended the project's cultural reach beyond the NFT community.
Beyond the initial launch, plans and designs were developed to expand the world — lore, quests, games, and continued content tied to the modular framework. When market conditions shifted and NFT interest declined, the platform stopped development. The world had more to give than the market's timing allowed.
